Campaign Brief — Break-even floors
Client: — · Campaign: — · Date: —
Prepared with BreakEven Ads Desk. Figures are contribution-margin based (COGS, returns, payment, fulfillment, shipping).
| SKU | Price | CM% | BE-ROAS | BE-ACoS | Guidance |
|---|
How to use
- Meta / Google: set Target ROAS ≥ BE-ROAS (add target profit if needed).
- Amazon: keep ACoS ≤ BE-ACoS on Sponsored products.
- Do not treat blended MER as a substitute for SKU-level floors.
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